Maren Solberg

Product designer — Oslo

Calm software for complicated work.

CurrentlyLeading Fennel’s checkout rebuild. Booking from January 2027.

Ten years designing B2B tools, design systems and mobile commerce.

01 — Work

Selected work

01 · 2026

Fennel

A two-step checkout for Norway’s fastest-growing grocery app.

+18%checkout conversion
−41%time to pay

Lead product designer

Challenge

Checkout had grown to seven screens. New customers left at the delivery-slot step.

Approach

Twelve interviews, then a one-sheet checkout prototyped in code and shipped to 5% of users.

Outcome

Two steps instead of seven. Substitution tickets halved within a quarter.

02 · 2025

Ledgerly

Month-end close as a to-do list finance teams actually finish.

3×faster close
92usability score

Senior product designer

Challenge

Controllers ran the close from a 40-tab spreadsheet, not the product.

Approach

Shadowed four finance teams, then designed one status model and a shared progress bar.

Outcome

Median close fell from 7.1 to 2.4 days across 60 customers.

03 · 2024

Tidewater Transit

A trip planner that re-plans before 1.2 million riders notice.

4.6★up from 2.9
−30%support calls

Product designer, contract

Challenge

Live data sat three taps deep, and alerts were written for operators.

Approach

Rewrote 40 disruption scenarios in plain language and designed proactive re-routing.

Outcome

Launched city-wide in eight months. Disruption calls fell by almost a third.

04 · 2023

Northwind Health

One accessible design system for twelve patient-facing teams.

12teams adopted
AAWCAG 2.2

Design systems lead

Challenge

Twelve teams, four button styles and 380 accessibility findings.

Approach

Tokens first, then React and Figma libraries shipped in lockstep with engineers.

Outcome

Findings dropped to 22, and features now ship in about half the time.

02 — Process

How a project runs

Eight to twelve weeks, embedded in your team.

  1. 01 — Weeks 1–2

    Listen

    Interviews, analytics and a day with support.

  2. 02 — Weeks 2–3

    Map

    Flows and the one diagram everyone agrees on.

  3. 03 — Weeks 3–8

    Make

    Prototypes tested every Thursday with five real people.

  4. 04 — Ongoing

    Measure

    Ship behind a flag, watch the numbers, fix what’s wrong.

03 — About

Hello, I’m Maren

FIG. 1 — M.S.

I like the unglamorous middle of software — settings pages, error states, the fourth step of a form. That’s where trust is won.

Trained in typography at KHiO. Previously at Ledgerly, Tidewater Transit and Northwind Health.

Practice

  • Product strategy
  • Interaction design
  • Design systems
  • User research

Tools

  • Figma
  • Framer
  • React + TypeScript
  • Dovetail

04 — Kind words

Maren makes engineers faster. Her specs answer the question you were about to ask.
Jakob Rønning
CTO, Fennel
01 / 03

Let’s build something useful.

Email
hello@marensolberg.no
Studio
Grünerløkka, Oslo · CET
Rates
From NOK 95,000 / month.
Audits from NOK 40,000.
Project type